Behavior Funnel
Based on selected GA4 events
Top Sources
Event count
Creative Performance
GA4 behavior joined with Google Ads by creative_id
| Creative ID | Campaign | Page views | View item | Search | Add cart | Checkout | Purchases | Revenue | Ads clicks | Ads cost | Ads conv. | Ads value | ROAS |
|---|
Campaign Performance
Campaign behavior plus Google Ads cost and conversion value
| Campaign ID | Campaign | Source | Events | Page views | View item | Add cart | Checkout | Purchases | Revenue | Ads clicks | Ads cost | Ads value | ROAS |
|---|
Shopify Orders
True backend orders pulled from Shopify Admin API
| Order | Created | Status | Fulfillment | Total | Refunded | UTM Content | Landing page | Referrer |
|---|